Social Media Driven Fundraising Campaign for WellStone

Some Context:

In 2025, I partnered with WellStone to support fundraising and awareness efforts for pediatric mental health services in Huntsville. The campaign leveraged social media, community engagement and local media to drive donations and visibility.

What Was The Problem?

Non-profit fundraising campaigns often struggle to maintain momentum and convert awareness into measurable action. The challenge was to design a social-first campaign that sustained engagement, aligned content with fundraising goals and encouraged participation beyond passive viewing.

So Here’s What I Did:

• Led social strategies and engagement planning
• Designed a public challenge to increase participation
• Coordinated content timing with fundraising milestones

The Results!

• Raised over $80,000 for WellStone
• Secured local news coverage through WAAY31
• Increased online engagement through successfully completing an 80 mph pitch challenge that drove additional support

Why This Matters?

This project demonstrates my ability to apply operational thinking to social media by designing engagement systems that connect content strategy and execution while operating under limited social media budgets and resource constraints.